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Trek Store of Madison - Madison's Official Triathlon Store

As Madison's official Triathlon store we feature a full line of world class triathlon bikes and gear including wetsuit and wheel rentals for your race.Trek Store of Madison is the official sponsor of the following events:

Ironman Wisconsin in Madison

Ironman Madison Logo

Wisconsin's premier Ironman event held in Madison Wisconsin. This event date is September 8, 2013, it's an awesome event to watch too with great vantage points for the swim and run in downtown Madison and watch the bike segment in downtown Verona from the middle of the Verona Loop Festival! Ironman Wisconsin event details here!

Ironman 70.3 Racine

Wisconsin's official half Ironman is held in Racine, WI July 21, 2013. We'll be there to support athletes who will tackle this beautiful course featuring a swim in Lake Michigan. Ironman 70.3 Racine event information here!

Wisconsin Tri Series - Presented by Bontrager

Trek Stores of Madison provides tech support pre-race and on course for all Wisconsin Tri-Series events. This is a great mix of events for beginners and accomplished athletes alike. 

Lake Mills Sprint Triathlon - June 2, 2013

Wisconsin Triterium Triathlon - June 29, 2013

Pardeeville Sprint Triathlon - July 6, 2013

Tri-ing for Children's - July 27, 28, 2013

Sugar River Sprint Triathlon - September 1, 2013

Devil's Challenge Sprint Triathlon - September 15, 2013

Triathlon Wetsuit and Wheel Rentals

We understand that getting into triathlons can be expensive, so we're giving you the opportunity to try out the best products before you decide to buy. Rent a wetsuit by TYR or a set of wheels by Bontrager, HED or Zipp for your big races this year. If you end up liking what you rent, we will apply your first rental fee towards the purchase price.

Teams We Sponsor  

Blake Becker Multisport Coaching

E3 Coaching