Why Shop With Us

Customer Service Policies and Benefits

There are a million bike shops in this world and sometimes it seems like there are half a million in Madison alone! What makes our shops different? Why shop with us? 

We are opening our policy book up to you... here are a few good reasons!!


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  1. We take care of you. Period.

  2. When you purchase a bike from us, you receive 10% off all accessories (except for Oakley) at the time of purchase AND free installation of all accessories!

  3. You will receive lifetime free adjustments to the shifting and braking on any bike you purchase from the stores. If you would like a more complete service package, you will receive $20 off, which is the value of the free brake and gear adjustment.

  4. Price Match Policy: If you find the same bicycle somewhere else in the city for a cheaper price, we will honor that price (down to a certain point) after calling that store to confirm they have the bike, color and size you are looking for.

  5. Price Guarantee Policy: Rest assured you are getting the best deal in town with our Price Guarantee Policy. If you find an item that you purchased from us cheaper somewhere else in town within 30 days we will refund the difference in store credit.

  6. Preferred Customer Program: If you spend $2,500+ in our stores in one calendar year, then you become a preferred customer and you receive the following benefits: 1. 10% off all regularly priced accessories and clothing at any time 2. 3. Guaranteed 72 hour turn around time (unless special order part is needed for repair) 

  7. Bike Fitting: Every customer who purchases a bike from us is entitled to a free basic floor fit. Professional bike fitting is offered for a fee and we have highly trained fit experts who are capable of cleat fits, pro road bike fits and aero fits.

  8. Kid's Bike Trade Up Program: If you buy a brand new kid's bike from our stores, you can bring it back within the next 3 years and trade it in. At that time, you will receive up to 50% of what you paid for it as a credit towards the next size bike. Applies to all 12", 16", 20", 24"kid's bikes as well as your first adult bike. If you bring in a used kid's bike that wasn't purchased at our stores, you can trade it in to receive 10% off a new kid's bike purchase.  All of the traded in bikes are then donated to DreamBikes where they are fixed up and sold to members of the community.

  9. Trek Credit Card: Different financing options (3, 6 or 12 months) are offered for purchases of different amounts.

  10. Warranty: Any Trek, Gary Fisher, Mirraco, Lemond or Klein frame has a lifetime warranty and all parts and accessories are warrantied through our stores for one year after the bike was purchased.

  11. We have a guaranteed turn around time of 7-10 days on all special order items.

  12. Our tech center has a turn around time of 3 days on work orders and 5 days on work orders requiring special order items.

  13. Items can be exchanged/returned within 30 days of purchase with the original packaging, the receipt and if the item has not been used. Items can be exchanged at either store.

  14. We provide rentals to customers Customers can rent bikes, wetsuits, Hard Case Serfas Bike Boxes and wheels at any time for a fee.

  • A number of free events are offered throughout the year including triathlon clinics, bike demos, women's events, kid's bike rodeos and customer appreciation night.
  1. We host FREE group rides from April to August. Rides include women's only rides, triathlon specific rides and anyone's invited rides.

  2. We host FREE tech classes every Saturday morning at 10:00am at both stores YEAR ROUND!

  3. We will hold a bike or product for a customer for a limited period of time

  4. Each customer who purchases a bike from us receives a go home folder that is stocked full of information about services we offer, what they get with their bike, upcoming events, a survey, etc.

  5. We have gift cards that can be purchased and used at either store.

  6. Customers can arrange to take a bike for a 1 hour extended test ride if they leave a credit card and drivers license

  7. Using our website, you can shop from home, get questions answered through email on a timely basis and learn about our store programs and products online!

  8. We honor a 10% discount off parts & accessories to all men & women in the Military.  Simply show a military ID & save.  Thank you for your service!